100 influencers invited to US Open spark debate on 'tennis etiquette'

When it comes to tennis etiquette, there are several unspoken rules. Apologising after winning a point from a net cord, honesty around line calls, double bounces and double-hits, and post-match handshakes are all part of the code. Spectators are also expected not to disturb players during points. This year, approximately 100 influencers and content creators have been granted accreditation for the US Open in New York, more than double the number from the previous year.

This influx of influencers has sparked debate on how to balance bringing tennis to a new audience while respecting the game's etiquette.

Coco Gauff, ranked fourth in the world, believes having a diverse audience can help grow the sport. However, Naomi Osaka, a two-time champion, reprimanded spectators for their behavior during her first-round match. The umpire had to repeatedly remind the crowd to be quiet, as the noise was clearly audible to Osaka. In another incident, a group was seen filming themselves during Osaka's match, which led to the chair umpire calling for them to stop.

American tennis player Frances Tiafoe supports the diversity of the crowd in New York, praising the sport's ability to attract people from various backgrounds. However, Jessica Pegula, another American player, criticized some of the influencers' behavior as disrespectful, particularly those using selfie lights during matches. The US Open has introduced a policy of free fan movement and expanded the tournament to 15 days to attract more viewers.

Tournament chief executive Craig Tiley believes that reaching new audiences through the creation of creator credentials is essential for the sport's growth.