Wellcome partners with CJ Foods targeting 22 million dollar sales
Supermarket operator Wellcome formed a commercial partnership with CJ Foods to distribute 100 Korean consumer products across Hong Kong aiming for 22 million dollars
Hong Kong's largest supermarket chain, Wellcome, has partnered with South Korea's leading food company, CJ Foods, to bring a wider selection of authentic Korean products to its stores across Hong Kong. The strategic collaboration, announced in Seoul, is expected to generate over US$22 million in sales and significantly expand the Korean product assortment at Wellcome and Market Place stores.
Over 30 products from CJ Foods will be featured in Wellcome's popular Everyday Value price-lock programme, offering customers quality products at great value. The partnership aligns with Wellcome's strategy to broaden its international product assortment and cater to evolving consumer tastes, bringing more sought-after global brands to Hong Kong shoppers.
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