Victoria Beckham’s fashion and beauty business turns a profit after years of losses
With new CEOs leading fashion and beauty, Victoria Beckham is setting her sights on the next phase of growth. She discusses what changed, where the opportunities lie and why she believes the brand has moved beyond its celebrity beginnings.
Victoria Beckham's fashion and beauty business has turned a profit after years of losses in 2025. The company reported a 15 percent increase in total revenues to £129.8 million, up from £112.7 million in 2024, and marked its first year of operating profitability with an operating profit of £7.3 million. This comes after the introduction of new CEOs Sybille Darricarrere Lunel and Lauren Edelman, who joined the fashion and beauty businesses respectively in 2025.
The company's beauty division, founded in 2019, now generates roughly two-thirds of the group's revenue, selling its £32 Satin Kajal eyeliners every 30 seconds. Despite being largely independent, Beckham remains open to selling another stake in the business, though for now, the focus is on staying the course and expanding the brand's potential in the luxury market.
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