The Odyssey to just go on conquering IMAX screens for another month
Turns out you don't kick the world's best-performing IMAX movie ever out of your big, loud theaters just because the lease is up.
The demand for certified IMAX screens has been a contentious issue in the film industry, with studios recognizing that presenting films on larger screens with superior sound systems can significantly boost ticket sales. Christopher Nolan, known for his preference for expansive shots and filming his latest movie The Odyssey on 70mm cameras, understands the appeal of IMAX.
Consequently, IMAX has decided to extend the run of Nolan's film through the end of September, as reported by Variety. The movie will likely continue to show both Resident Evil and Avengers Endgame: Encore, which may not have been welcomed by Disney. IMAX has already faced criticism for boxing out Dune: Part Three from its theaters in December, leading the company to develop its "Infinity Vision" theater grading system to attract additional revenue.
Despite the competition, The Odyssey has been the biggest box office success on IMAX screens, surpassing all other movies in terms of earnings. With a staggering $457 million collected so far, the film has more than doubled Avatar's previous IMAX record set in 2009. This includes $66 million generated from IMAX's limited 70mm screens, which number only 41 worldwide.
IMAX's decision to keep The Odyssey on its screens for another month is likely driven by the movie's popularity and the continued success of the format.
Written by urgent.news from The A.V. Club's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
