Simple Energy Catches The Mass-Market Wave
After years of chasing premium and performance-focused buyers, EV startups are now setting their sights on the mass market. While…
Simple Energy, an EV startup, is targeting the mass market with its new Wave range of scooters. After focusing on premium and performance-conscious buyers for years, the company sees an opportunity to expand its portfolio beyond early adopters and tap into the larger pool of family and commuter buyers. The Wave range comprises six models across three variants, with an introductory starting price of ₹1.10 Lakh, making it more affordable than Simple Energy's previous performance-oriented scooter, the Simple One.
The launch of the Wave is seen as a strategic bet for Simple Energy, as they aim to scale up to become one of the top three EV manufacturers in India. The company's CEO, Suhas Rajkumar, emphasizes that the family scooter serves as an entry point into their portfolio and is a crucial part of their strategy to change consumer preferences from petrol to electric vehicles.
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