Regit and City AM join forces to drive automotive engagement

Digital garage platform Regit has entered into an agreement with City AM to create content related to automobiles and incorporate digital ownership elements. This collaboration aims to position automotive brands directly in front of City AM's senior business readership. City AM has a substantial readership of 2.5 million per month, with 65% of its audience consisting of senior executives and chief executives.

Regit, which operates a digital garage platform founded in 2007 as Motoring.co.uk, assists vehicle owners in monitoring vehicle records, scheduling maintenance, and conducting online sales transactions. The platform collects first-party data throughout the entire vehicle ownership period to deliver commercial data solutions to vehicle manufacturers.

The partnership will enable readers to access services such as vehicle valuation, emission zone checks, tax compliance verification, and roadworthiness testing. Commercial partners can engage with readers through display ads, promotional editorial articles, print media, and targeted email campaigns. The agreement also includes direct commercial pipeline support through vehicle test-drive requests and brochure distribution.

Regit boasts a user base of over 4 million drivers, adding an average of 50,000 new users monthly. The platform tracks more than 300 unique data points per vehicle to gauge buyer interest and timing for specific models, allowing manufacturers to target prospective buyers ranging from electric vehicle converts to families. This joint venture offers car makers an exclusive route to market for introducing new production models.

Chris Ashton-Green, Regit's Founder and CEO, stated that the partnership places partners' campaigns in front of an audience with genuine purchasing power. When a manufacturer launches a new model or seeks to generate inquiries and test drives, Regit and City AM offer a highly attractive route to market. The Regit brand has experienced significant growth through TV and outdoor advertising with Sky and iMedia, as well as through precision data targeting and in-person events with clients like DBS Data, Blis Telco, and Rhino.

City AM's Chief Operating Officer, Rupert Hargreaves, expressed excitement about partnering with Regit to enhance motoring coverage. By combining Regit's industry-leading digital garage tools and data capabilities with City AM's highly engaged, affluent audience, the collaboration provides a powerful platform that delivers real value to both readers and automotive partners.