For Applause, every sale is a video game mission
Applause believes that selling is practically a video game mission. The startup, founded by Eduardo Rodrigues, created a platform that turns sales targets into a sequence of challenges. On the tool, a salesperson can earn points if they sell a certain product, offer an extended warranty, visit a customer, fill out the CRM, or even get a space on a certain shelf.
Applause, a startup founded by Eduardo Rodrigues, has created a platform that gamifies sales targets by turning them into a series of challenges. The platform rewards salespeople with points for achieving specific goals, such as selling certain products or offering extended guarantees, which can be redeemed for credits, electronics, and other experiences.
The startup claims that clients, including MadeiraMadeira and Grupo Rojemac, have seen significant increases in sales, with MadeiraMadeira reporting a return of R$ 13 for every R$ 1 spent on incentives. Applause has secured R$ 10 million in funding from investors, including the founders of MadeiraMadeira and Pipefy, and plans to use the funds to drive growth and international expansion.
Written by urgent.news from Brazil Journal's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
