Nigeria: Chivita Celebrates World Juice Day
[Nigeria Health Watch] October 17, 2020 - Lagos, Nigeria - Leading fruit juice brand, Chivita, holds its 2nd Annual Chivita World Juice Day Event today. The Annual Chivita World Juice Day is a public interest initiative undertaken by CHI Limited, makers of the Chivita brand of fruit juices, to deepen conversations on consumption of 100% fruit juice thus enabling healthy living and happier lives…
In a bid to promote healthy living and boost immunity, Nigeria's leading fruit juice brand, Chivita, held its 2nd Annual Chivita World Juice Day event on October 17, 2020. The event was organized by CHI Limited, the makers of Chivita fruit juices, to encourage the consumption of 100% fruit juice for overall wellness.
The theme for the year's edition was "Fruit Juice: The Smart Secret of Boosting Immunity," highlighting the benefits of consuming 100% fruit juice to support the body's immune system. Managing Director of CHI Limited, Mr. Deepanjan Roy, emphasized the importance of 100% fruit juice consumption as a smart way to enhance immune function during the COVID-19 pandemic and beyond.
Guest speakers, including Mrs. Adejoke Adeniji, a Principal Dietician at the National Orthopedic Hospital Igbobi, shared the benefits of consuming 100% fruit juice, which include strengthening of the immune system, aiding digestion, weight loss, and prevention of allergies and ailments. Adeniji noted that while not claiming fruit juice can prevent COVID-19, daily consumption of a glass of 100% fruit juice can boost vitamin-C and folate intake, thereby supporting optimal immune system functioning.
To create consumer awareness and generate anticipation, CHI Limited utilized various marketing strategies, such as guest appearances on national TV stations, radio hype and call-in sessions, out-of-home displays, social media engagement, print publication articles, and in-store CHI-Shoppe promotions. CHI Limited, established in 1980, is a market leader in Nigeria's food & beverage sector, offering a range of high-quality, nutrient-rich products.
The company has a significant presence across urban and rural Nigeria, providing direct and indirect employment opportunities to thousands of people.
Written by urgent.news from AllAfrica Health's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
