Most Banks Wait Six Years for AI Payback. Discovery Didn’t.
Banks have a lot of data on their customers, but most of it sits unused. The customer gets flooded the same generic offer everyone else gets, and the bank misses a warning sign of fraud its own systems could have caught earlier, simply because nothing connects the dots fast enough. Discovery Bank, the South African […] The post Most Banks Wait Six Years for AI Payback. Discovery Didn’t. appeared…
Most banks take a long time to see the benefits of implementing artificial intelligence (AI) systems. Discovery Bank, however, achieved a 500% return on investment (ROI) within just six years of deploying its AI system. The South African digital bank, owned by Discovery Limited, built this AI system to better utilize its vast troves of customer data that were previously underutilized, leading to more personalized offers, fraud detection, and credit risk assessments.
The system's ability to decide on the next-best action for each customer based on their behavior improved client engagement by 40%. Additionally, it prevented an estimated 100 million rand ($6 million) in potential losses from fraud. This success story contrasts with the general trend among banks, where full AI payback is rare, with only 5% to 10% currently achieving it, and an average payback period of six years.
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