Men are skipping showers in a bizarre new dating trend. Here’s why
When most people picture someone readying for a date, the routine will most likely involve a rigorous hygiene regimen and picking a nice outfit before stepping out of the house. But for a select few of men in the manosphere, a date-ready look is skipping a few steps, betting on natural body odor as a seductive device. The bizarre trend shared on social media is dubbed “Pheromone-maxxing,” a sort…
The "Pheromone-maxxing" trend has emerged among a subset of men in the manosphere, who are opting to skip showers ahead of dates, relying on natural body odor to attract potential partners. This trend is a spinoff of the manosphere-adjacent looks-maxxing community, and the theory behind it is rooted in scientific research surrounding an individual’s unique natural smell and the role olfactory senses may play in sexual attraction.
The popular "sweaty t-shirt study" suggests that women find men more attractive when they possess a different genetic makeup, as indicated by their odor. Despite the trend's rising popularity on social media, its effectiveness remains uncertain, with researchers unable to confirm consistent and strong behavioral responses to human-produced chemical cues.
Nonetheless, men continue to embrace the trend, disregarding the skepticism from women and social media users who maintain that the trend has not enhanced their appeal.
Written by urgent.news from Fast Company's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
