MediaAlpha names Tigran Sinanyan CFO, raises Q3 outlook
MediaAlpha, Inc. (NYSE:MAX) has announced the appointment of Tigran Sinanyan as the new Chief Financial Officer, effective October 1, 2026. Pat Thompson, who has been CFO since 2021, will step down on October 1 of the same year but will continue as a consultant until February 2027 to assist with the transition. Sinanyan's previous roles at MediaAlpha include CFO from 2015 to 2021 and VP of Finance from 2012 to 2015, during which he managed the company's finance team through its 2020 initial public offering.
Thompson praised Sinanyan's leadership during a recent downturn in the P&C insurance industry. The company also updated its Q3 2026 outlook, projecting revenue, contribution, and adjusted EBITDA to reach or exceed the top end of the previously disclosed guidance ranges from its second quarter earnings release on July 29, 2026. MediaAlpha operates a programmatic customer acquisition platform for the insurance industry, with over 1,150 active partners and generating more than 141 million consumer referrals in 2025.
Its platform facilitated $2.2 billion in advertising spend across property and casualty, health, life, and other industries.
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