John Lewis to launch YouTube chatshow to improve AI search results
Department store chain’s Gift List ‘vodcast’ will be hosted by TV presenter Angela Scanlon Business live – latest updates John Lewis is launching an online chatshow and social media studio to help make itself and its products more visible to chatbots and more prominent in AI search results. The department store chain’s Gift List “vodcast” hosted by the TV presenter Angela Scanlon will air on…
John Lewis, the department store chain, is set to launch an online chatshow hosted by TV presenter Angela Scanlon to improve its visibility in AI search results. The Gift List "vodcast" will air on YouTube, with clips also distributed through other social media platforms. The show will feature discussions on good and bad presents, with Louis Theroux appearing as the first guest.
The initiative comes as shoppers increasingly rely on AI large language models such as ChatGPT and Gemini for product recommendations and information on social media channels like Instagram and TikTok. John Lewis's outgoing boss, Peter Ruis, noted that the proportion of customers searching for products via AI models had risen from 0.3% a year ago to 2.5%, growing exponentially across all age groups.
Ruis emphasized the importance of swiftly adapting to trends and consumer interests using influencer or expert clips from social media, such as exhibition openings or TV series launches, to stay competitive in the evolving economic landscape.
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- John Lewis to launch YouTube chatshow to improve AI search results theguardian.com
- UK's John Lewis looks to harness AI agent shopping in 'difficult economy' channelnewsasia.com
