I Posted Two TikToks With No Link to My App and I Still Got a Paid Subscriber
Two ADHD videos coincided with 45 Momo installs and one subscriber. The creator explains what the data suggests, what it cannot prove, and what comes next.
Momo is an app designed for people who struggle to start tasks. The app's creator, after missing a family trip due to a visa form, built the app to help users overcome procrastination. The creator distributed the app through two TikTok videos, which received high engagement rates around 14%. Both videos featured an explanation of ADHD and did not include any ad content or a link to the app.
The creator believes the high engagement shows that people recognize the problem and seek a solution themselves. The creator's first paid subscriber came from a video explaining how the app can help. The creator's paywall allows free working sessions and a paid tier that offers co-working sessions. The creator plans to create more videos with different hooks to test the engagement and share the results.
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