How travel influencers can put a spotlight on Ghana’s hidden tourism gems

Recent developments at the National Theatre in Ghana have highlighted the importance of infrastructure improvements for cultural and creative art sites. The Centre for National Culture in Cape Coast is also in need of upgrades, and many other second-tier tourism attractions face the same challenges. A 2025 tourism report revealed that most of the country's top visited destinations are in Accra, Kumasi, and Cape Coast, suggesting that there are many hidden gems across the nation.

Travel influencers could play a significant role in showcasing these lesser-known sites by utilizing their wide reach on social media platforms. With the average person spending considerable time on their phones and a high percentage of social media users being influenced by visual content, collaborating with digital creators could be an effective way to promote Ghana's tourism industry.

The Ghana Tourism Authority could work with influencers from each region, under the guidance of regional offices, to visit and promote both popular and under-traveled sites. By using the hashtags "Experience Ghana" and "Share Ghana" on their posts, influencers can help create buzz around the country's diverse attractions. Despite the beauty of these sites captured through screens, nothing can truly convey the vibrancy and richness of these locations in person.