Good Good Golf CEO Steps Down Amid Callaway Driver Ad Fallout
Matt Kendrick says he didn't see the ad before it was published.
Good Good Golf CEO Matt Kendrick and president Joe Flannery have resigned following backlash from a co-branded driver ad with Callaway. The decision follows the termination of VP of brand and marketing Jeffrey Lefkovits and another employee. Callaway's director of content and production, Alex Upegui, is also leaving the company as they ended their partnership with Good Good.
Good Good merchandise has been removed from major retailers like Golf Galaxy, Dick's Sporting Goods, PGA Tour Superstore, and Target. The company is experiencing online retail growth and has support from investors, with interim CEO Nahid Giga taking over effective immediately.
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