Good Good CEO departs after defiant response to ‘misogynistic’ Callaway ad storm
Good Good’s CEO and co-founder has left the US golf brand just days after a defiant social media post over an ad the company made for Callaway that drew accusations of misogyny. Callaway sacked Good Good last week over the ad, which depicted a man pushing over a woman and was accused of making light [...]
Good Good, a US golf brand known for its clothing and equipment, has seen its CEO and co-founder depart days after an ad for Callaway sparked accusations of misogyny. The ad, featuring a man pushing over a woman, drew widespread outrage and led Callaway to fire Good Good last week. CEO Matt Kendrick responded defiantly on X, accusing Callaway of asking them to create the ad, approve it, then dismissing them in a media blitz.
Both Kendrick and president Joe Flannery have left Good Good, with board member Nahid Giga taking on interim leadership. Co-founder Garrett Clark remains with the company. The company's head of finance and operations, Alex Puchala, expressed regret for Kendrick's role in building the brand and emphasized continued support from fans.
Good Good, which boasts over 1 million YouTube subscribers, faced the loss of deals with the PGA Tour, Golf Channel, and Callaway, as well as removal of its merchandise from major US retailers due to the controversy.
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