Fortune Coconut Whan Neng still makes freshly pressed coconut milk, uses TikTok to market business
The third-generation successor, a basketball coach, plans to take over the stall from his dad, who starts work at 4.30am daily, pressing 300 coconuts for their sweet, preservative-free milk.
Fortune Coconut Whan Neng, located at MacPherson Market & Food Centre, continues to produce freshly pressed coconut milk using traditional methods. The stall, managed by Lee Zhao Yuan, a third-generation successor, grates coconuts using old-school electric graters and extracts the milk with a hydraulic press. The business, founded in the 1970s by Lee Zhao Yuan's grandfather, processes up to 300 coconuts daily, yielding up to 100 litres of coconut milk.
Despite the decline in demand for freshly squeezed coconut milk, Lee hopes to attract younger customers through social media marketing. The stall offers two types of grated coconut: white and brown, which are used in various dishes and desserts. The fresh coconut milk, sold at S$7.50 per litre, does not contain preservatives and is best consumed on the day of purchase.
Lee's father, who starts his workday at 4.30am, washes, prepares, and processes the coconuts. Lee plans to take over the business within the next five years.
Written by urgent.news from CNA - Singapore's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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