Delta Takes Sports Fandom Global With New Sport 24 Partnership
Passengers on Delta Airline Delta Air Lines is taking sports fandom to 35,000 feet with a new global partnership that will bring live sports to international flights. Beginning this Read More... The post Delta Takes Sports Fandom Global With New Sport 24 Partnership appeared first on DailyGuide Network .
Delta Air Lines is expanding global sports fandom with a new partnership that will bring live sports to passengers on international flights. Beginning this fall, international travelers on Delta will be able to access live sporting events from their personal devices through Delta Sync Wi-Fi. In a deal with IMG, a global sports marketing agency, Delta will offer access to Sport 24 and Sport 24 Extra - the first dedicated live sports channels on airlines and cruise ships worldwide.
These channels will provide 24/7 coverage of major sporting events such as the NFL, NBA, Premier League, UEFA competitions, Formula 1, and Grand Slam tennis. The service is free to join and can be accessed through a web player on Delta Sync Wi-Fi. Ranjan Goswami, Delta's Chief Marketing and Product Officer, emphasized that live sports bring people together across borders and time zones.
Richard Wise, SVP Content and Channels at IMG, noted that Sport 24 offers an unmatched portfolio of live sport and understands the importance of giving passengers more choice in experiencing live sport onboard.
Written by urgent.news from Daily Guide Network's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
