D2C Smart Crib Brand Cradlewise Raises $12 Mn To Expand Product Portfolio
D2C smart crib brand Cradlewise has raised $12 Mn (about ₹xx Cr) in a Series A funding round led by…
Cradlewise, a D2C smart crib brand based in San Francisco, has secured $12 million in Series A funding to expand its product portfolio. Led by investors 3one4 Capital and Prudent Investment Management, the capital will be used to grow the business, enter new international markets, and enhance product development. Currently selling products exclusively online and through ecommerce platforms, Cradlewise intends to broaden distribution through offline retail stores, partnerships, and other channels.
Founded in 2019 by Radhika and Bharath Patil, the startup manufactures an AI-enabled smart crib that uses sensors and an integrated monitor to detect when a baby begins stirring, automatically bouncing the crib to soothe the baby back to sleep. Connected to an app, the system enables parents to monitor their baby remotely, track sleep patterns, and receive sleep-related insights.
The technology is backed by patents covering hardware and sensing systems, with the startup's connected products generating over 75 million hours of sleep data to improve sleep detection, predict baby stirrings, and personalize the experience. The latest funding brings Cradlewise's total funding raised to $26 million. The company plans to expand its product offerings beyond cribs, developing sleep products for older children, software-led sleep routines, lower-priced entry points, and reusable sensing and electronics modules to streamline future product development cycles.
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