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Cradlewise raises $12M in Series A led by 3one4 Capital, Prudent Investment Management

The Series A round will help Cradlewise expand its infant sleep product business across new channels and international markets.

Cradlewise raises $12M in Series A led by 3one4 Capital, Prudent Investment Management

VLCC, the Indian beauty and wellness company founded by Vandana Luthra in 1989, has successfully raised Rs 110 crore in funding from BlackSoil Capital. The funds will be utilized to support VLCC's expansion across beauty, wellness, and personal care businesses globally. With Carlyle as its global private equity backer, VLCC aims to strengthen its operating platform and capitalize on growth opportunities.

The company operates across 11 countries, including India, Sri Lanka, Bangladesh, Nepal, Singapore, the UAE, Oman, Qatar, and Kuwait. In 2022, Carlyle acquired a majority stake in VLCC, followed by an investment from Alpha Wave Ventures in 2025. BlackSoil, a credit platform established in 2016, has an AUM of $275 million and a portfolio that includes eleven unicorns and fourteen publicly listed companies.

Deepak Taluja, CEO of VLCC, expressed optimism about the financing, stating that it will enable the company to pursue growth plans, including new product introductions and store network expansion. VLCC remains focused on enhancing customer experience and building a stronger, future-ready platform amidst the growing demand for organized beauty and wellness services and products.

Written by urgent.news from YourStory's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.

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