Conveo Raises $50 Million To Push AI Into Consumer Research and Insights
Have you ever tried figuring out exactly what your customers want? It’s usually a total nightmare. Traditional market research is expensive and can get very slow. Worse, those old-school surveys The post Conveo Raises $50 Million To Push AI Into Consumer Research and Insights appeared first on Ventureburn .
Conveo has raised $50 million to bring AI into consumer research and insights. Traditional market research is costly and slow, often failing to capture unexpected insights. Conveo's multimodal AI conducts interactive video interviews that listen to consumers and pivot to follow-up questions when relevant. This approach yields rich, nuanced insights, with over half of valuable findings derived from dynamic, unscripted follow-ups.
The company's StoryLines feature enables continuous research on key questions without needing new studies, as seen with Canva's usage. While the AI research market is competitive, Conveo differentiates itself through a continuous data layer and GDPR-compliant hosting, appealing to cautious European enterprise clients. Co-founders Dieter De Mesmaeker and Hendrik Van Hove, with De Mesmaeker's background in scaling edtech firm DataCamp, leverage their expertise to power research for over fifty Fortune 500 companies.
Led by Balderton Capital, the Series A round aims to build an always-on data layer, allowing organizations to instantly understand user sentiments and gain a competitive edge. AI-driven insights are becoming indispensable for product managers and marketers, providing real-time, rich feedback analysis for informed decision-making.
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