Brand sacks execs over ad showing woman pushed over
American golf brand Good Good has sacked two senior executives following backlash over an advert which showed a woman being pushed to the ground after reaching for a club. The company, whose YouTube channel has 2.1m subscribers, said it had parted ways with chief executive Matt Kendrick and president Joe Flannery following the release last [...] The post Brand sacks execs over ad showing woman…
Good Good, an American golf brand with a YouTube following of 2.1 million subscribers, has dismissed two top executives in response to controversy surrounding an advertisement they produced. The advert, which appeared last month for golf club manufacturer Callaway, depicted a woman being pushed to the ground after attempting to grab a club.
As a result, Good Good severed ties with Chief Executive Matt Kendrick and President Joe Flannery. The company's Vice President of Brand and Marketing, Jeffrey Lefkovits, was also terminated earlier this week. In the wake of the dismissals, Alex Puchala, Head of Finance and Operations, announced the firing of the executives as a "difficult day for the entire Good Good family".
The video sparked widespread criticism, with many accusing it of trivializing violence against women. Good Good and Callaway subsequently removed the advertisement and issued apologies. Callaway subsequently ended its partnership with Good Good, donating $1 million to organizations working to prevent violence against women and support victims.
As a consequence, Good Good has withdrawn its sponsorship of a PGA Tour event in Austin, Texas, planned for November. The company's products have also been removed from shelves at several retailers.
The advertisement featured Good Good co-founder Garrett Clark rushing towards Alexis Miestowski, a professional golfer and regular content creator for the brand, and pushing her to the ground before shouting, "Do not touch my new driver." Good Good, which has emerged as one of the largest content creators in the golf industry since launching its YouTube channel in 2020, produces a range of content, including men and women competing in various golf challenges, as well as made-for-TV shows and advertisements for golf apparel and other merchandise.
Puchala expressed gratitude for the continued support of the brand's fans, stating that the company is "focused on moving forward and building the next chapter of the company."
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