Bizarre! Itch-Scratching Business Earns Chinese Man ₹4,200 An Hour, Plans 100 Outlets; Internet Asks 'Is That Even A Job?'
An unusual business in China is turning back scratching into a paid relaxation service, with customers spending around 300 yuan, or nearly Rs 4,200, for a one-hour session. The service, launched by entrepreneur Zhang under the brand name Suma, is designed to help customers relax and sleep better. After opening two outlets in Shenzhen, Zhang is now aiming to expand the business to 100 stores…
In China, an entrepreneur named Zhang has launched a unique service called Suma, where customers pay around ₹4,200 per hour for trained workers to gently scratch itchy or relaxing parts of their bodies. Zhang opened his first two outlets in Shenzhen and now plans to expand the business to 100 stores across the country. Customers, both men and women, pay for this unconventional relaxation service, which has proven to be quite profitable.
Zhang's inspiration for the business came from watching a video online and recalling his father’s comforting back-scratching technique, both of which reminded him of relaxation and falling asleep. With no established itch-scratching industry in China, Zhang had to develop his own methods, studying human body areas and devising techniques to create a structured service.
Despite initial setbacks with other ventures, Zhang's unique business idea has found a strong market demand, particularly in high-stress first-tier cities. He aims to establish 100 Suma stores nationwide, creating professional standards and consistent service experiences for customers.
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