BBC Studios Unscripted Head on ‘DWTS’ Success and Expanding Franchise With ‘The Next Pro’
Office With a View: Ryan O'Dowd explains why he's optimistic about the reality market and the everlasting battle to stay in L.A. The post BBC Studios Unscripted Head on ‘DWTS’ Success and Expanding Franchise With ‘The Next Pro’ appeared first on TheWrap .
ABC's hit dancing competition show "Dancing With the Stars" has seen a ratings surge in its latest season, with the 18-34 demographic showing the strongest performance in 14 years. Executive producer Ryan O'Dowd attributes this success to casting buzzworthy personalities, selecting the right music and themes, and even tweaking set design.
For Season 35, the show plans to continue this strategy by welcoming influencers like podcaster and comedian Connor Wood, alongside millennial and Gen X favorites such as Jenna Dewan, Julia Stiles, Taylor Hanson, and Tatyana Ali. Additionally, the spinoff series "Dancing With the Stars: The Next Pro" has proven popular, with its winner Adele Zaikman set to debut on the main show alongside partner Conner Leavitt.
O'Dowd remains optimistic about the future of unscripted content, emphasizing the importance of engaging vehicles and IP to capture audiences across broadcast and streaming platforms.
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