Autobranche: Xiaomi bringt Elektroautos ab 2027 nach Deutschland
In nur zwei Jahren hat es Xiamoi an die Spitze der chinesischen Autobranche geschafft. Mit Rekorden am Nürburgring bereitet Xiaomi nun den Markteintritt seiner Elektroautos in Europa vor.
China's tech giant Xiaomi plans to introduce its electric cars in Germany and other European countries starting in 2027. The company signed Memorandums of Understanding (MoUs) with eight leading German automotive retail groups at the IFA technology fair in Berlin to build its distribution and customer service infrastructure. The partners include well-established retailers like Emil Frey Germany, Ernst Dello Gruppe, Autohaus Dinnebier, Hahn Automobile, the LUEG Mobility Group, Fett & Wirtz, SPT Avior, and Penske-Jacobs.
These collaborations aim to establish a nationwide workshop and sales network across Europe. Yu Liguo, Vice President of Xiaomi Auto and Head of Overseas Business, stated that Xiaomi is committed to long-term investments in Europe. Apart from its existing research and development center in Munich, local retail partners are seen as crucial for a reliable market entry.
In China, Xiaomi has already delivered over 700,000 electric vehicles since the launch of its electric sedan SU7 in spring 2024. Until recently, the company had refrained from entering the European market due to the saturation of production capacities by domestic demand.
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