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Audi, SAIC Motor set up innovation hub for China-exclusive brand

SHANGHAI/BEIJING: Volkswagen’s premium subsidiary Audi on Thursday established an innovation hub with its Chinese partner SAIC Motor for the China-exclusive AUDI brand, the company said in a statement. The new Shanghai-based joint venture,dedicated to the four-letter, all-caps AUDI brand,will focus on vehicle and driving-control technologies, AI-powered immersive smart cockpits, and…

Audi, SAIC Motor set up innovation hub for China-exclusive brand

Volkswagen's premium brand Audi has formed a joint innovation hub with Chinese partner SAIC Motor, aimed at developing China-exclusive AUDI models. The Shanghai-based venture will focus on vehicle and driving control technologies, AI-powered smart cockpits, and advanced driver-assistance systems tailored for premium Chinese customers. Audi and SAIC will jointly develop four new AUDI models on the Audi ADP 2.0 architecture, with the first vehicle set to launch in 2028.

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