AI drama frenzy sends Chinese broadcaster Mango’s shares soaring 64%
The rally was sparked by The Later Journey To The West, China’s first fully AI-generated long-form TV drama.
The recent surge in demand for artificial intelligence-generated dramas has led to a remarkable 64% increase in the shares of Chinese broadcaster Mango Excellent Media. This stock has outperformed other companies in the MSCI Asia Pacific Index, marking its biggest weekly gain since January 2015. The rally was triggered by the premiere of "The Later Journey To The West," China's first fully AI-generated long-form TV drama, which debuted on August 31.
This development has ignited a buying frenzy across the sector, with other companies like Kunlun Tech and China Literature also experiencing significant gains. The success of AI-generated content is attributed to the new "review-while-broadcasting" model in China, which allows for phased episode reviews, providing greater flexibility for producers and potentially opening new revenue streams.
The rapid growth of micro-drama titles, with 95% being AI-generated, has further fueled optimism about the potential for video production to become a major commercial application of AI in China.
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