Aditya Birla Group launches wires, cables business with ₹1,800 crore bet

Aditya Birla Group unveiled its new wires and cables business, Ultravolt, on Thursday, bolstered by a Rs 1,800 crore investment. Positioned as the second-largest player in the wires segment by capacity, Ultravolt aims to establish a national brand and secure a top two spot within five years, according to the group.

This launch marks the Aditya Birla Group's fourth new venture in the past three years. UltraTech Cement houses Ultravolt, broadening the conglomerate's engagement with the construction value chain beyond grey cement, ready-mix concrete, building products, and white cement. This strategic move aligns with the group's Building Solutions strategy, targeting growth in home building, infrastructure, and electrification.

Aditya Birla Group Chairman Kumar Mangalam Birla highlighted that wires and cables are pivotal to India's development, intersecting urbanization, electrification, and digitization. The business anticipates driving growth through over 100 million new homes, energy infrastructure expansion, and data centre growth over the next decade.

To achieve market penetration, Ultravolt plans to reach over one lakh retailers and expand via more than 5,000 UltraTech Building Solutions (UBS) outlets. The company will initially cover 500 districts and 6,000 pin codes, leveraging its warehouse network of over 20 facilities and UltraTech's connections with home builders, contractors, real-estate developers, and EPC companies.

Ultravolt's operational hub is a new manufacturing facility in Jhagadia, Gujarat's Bharuch district, which will support distribution and logistics across India. The business will initially offer home wires, flexible wires, and cables for residential, commercial, industrial, and infrastructure applications, with plans to expand its product line.

To support technicians, Ultravolt is launching an electrician-engagement program, offering product knowledge, safety training, and installation standards. Over 1,600 electricians have already joined the program, with plans to train more than 40,000 electricians under the Skill India initiative with ESSCI.