Walnut Launches Enterprise AI Agent Platform to Personalize the B2B Buyer Experience

Walnut, a platform utilized by go-to-market teams at numerous B2B software companies, has introduced a series of AI agents aimed at personalizing the purchasing journey. The new agents, AI Mode for Playlists and Deal Rooms, and Walnut Xpert, aim to address the challenge of personalization, which typically requires account executives or customer success managers to dedicate significant time to tailor the experience.

With AI Mode for Playlists and Deal Rooms, the process can now commence with a single sentence describing a buyer's needs. This innovative approach has also shortened demo creation time, from days or hours to mere minutes, while preserving fidelity and interactivity. On the buyer's end, Walnut Xpert transforms the demo into an interactive conversation, enabling buyers to ask questions, explore specific product areas, and determine their own path.

This interactive experience can run more than twice as long as sessions without Xpert, and the questions asked provide insightful intent signals that standard demos cannot capture. The foundation of Walnut's agents is its product capture technology, which uses actual product content, including screens, flows, and data, to build buyer-facing assets.

This shared foundation ensures coherence across the demo, playlist, deal room, and buyer interactions. Understanding the importance of governance before introducing autonomous capabilities, Walnut has introduced the AI Center, providing administrators with visibility, permissions, and guardrails for AI use. Additionally, BYOK support is being offered, granting customers direct control over security, privacy, and spending.

Walnut's AI agents are designed to complement, not replace, the human decision-making process, ensuring the most effective narrative is told. The AI Mode for Playlists and Deal Rooms, AI Mode for demos, AI Mode for Xpert, and Walnut Xpert are now available to Walnut customers, with BYOK support and a companion MCP expected to follow in the coming weeks.