US Open under the influence: content creators spark debate
Jessica Pegula is all in favor of bringing more fans into tennis, but the world number three said Wednesday it's important to keep the focus on the game.The influencers focus not just on tennis, but on fashion, food and lifestyle topics that are now an inextricable part of the game.
The US Open has embraced content creators, awarding almost 100 credentials this year to amplify the tournament's presence on social media. Influencers share not only tennis but also fashion, food, and lifestyle topics. However, this embrace sparked backlash when a group in a courtside suite conducted a noisy photo shoot during Naomi Osaka's first-round match against Anastasia Zakharova.
Jessica Pegula, the world number three, supports bringing more fans into tennis but believes the focus should stay on the game. Former world number one Daniil Medvedev believes the sport grows better with more focus on it, but acknowledges that any disturbances should be addressed by the referee.
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