Unrivaled CEO Reveals Why WNBA Stars Are Flocking To The ‘Safest League’ In Basketball

The WNBA offseason used to be a time when the league’s top players would fly overseas to endure unfamiliar gyms and hope their bodies could handle the grind. However, Unrivaled CEO Alex Bazzell believes his 3-on-3 startup is now the safest league in women’s basketball. “There’s a lot of data around our players and the wear and tear,” Bazzell stated. “It’s the safest league right now to play in compared to other leagues.”

Bazzell’s claim isn’t just marketing; it’s supported by data. 38% of Unrivaled’s players are posting career-high scoring averages in the WNBA this season, a figure he attributes to the league’s training methods rather than simply running players into the ground. “Come in, get better every day, compete against the best, make great money,” Bazzell explained.

Unrivaled’s unique model includes player ownership, which now carries significant weight. The league’s Series C round has pushed its valuation to $650 million, trailing only the Golden State Valkyries among women’s basketball operations. Players collectively hold roughly 30% of that total, valued at close to $200 million and growing rapidly.

The appeal of Unrivaled extends beyond the financial. Players are attracted by the chance to own equity in the league and gain exposure. Unrivaled plans to quadruple its road schedule for the 2027 season, adding new markets and confirming ambitious expansion.

Bazzell remains confident in their growth, stating, “I’m a big believer in staying ahead of the curve, staying aggressive, and nothing is off the table.” With 48 players across eight teams, including returning stars like Aliyah Boston and Paige Bueckers, Unrivaled is clearly positioning itself as a formidable competitor in women’s basketball.