stc group turns the Red Sea into a live 3D destination at LEAP 2026

Saudi Arabia's leading digital enabler, stc Group, and Red Sea Global are unveiling an intelligent operation management system for three Red Sea destinations at the LEAP 2026 event, held from August 31 to September 3 at the Riyadh International Convention & Exhibition Center. The system, developed by stc Group's subsidiary iot squared, focuses on Shura Island and Turtle Bay, covering a 10-square-kilometer area with high-resolution real-time monitoring.

The Digital Twin system, a virtual representation of the real place, integrates high-resolution satellite imagery, 3D modeling, and data from sensors and operational systems covering buildings, vehicles, and the environment. This information is centralized through the Nucleus, a smart operations platform, enabling teams to monitor various aspects such as visitor experience, mobility, environment, marine operations, and more.

Each team retains responsibility for their domain while leveraging a unified operational layer for collaboration.

The platform allows for scenario simulation, enabling teams to assess the impact of various factors like weather, visitor numbers, or vehicle movements before any changes occur. In emergency situations, such as a fire, the system can model the effects of altering an area's operation and prepare a response plan. The data is presented as a live operational view, with automatic alerts triggered when monitored parameters deviate from expected ranges, such as wind speed, sea state, air temperature, and air quality.

Red Sea Global will incorporate the system into its website, providing visitors with a direct 3D exploration of the destination, activity planning, and live condition-based recommendations, with an option for direct bookings. Othman Aldahash, Chief Executive Officer of iot squared, noted that the technology was built with a specific business in mind, resulting in a tailored solution that optimizes not just individual operations but the entire destination experience.

This collaboration is part of a broader stc showcase at LEAP, highlighting the potential of connected digital infrastructure across various sectors, including tourism, sports, logistics, construction, and real estate.