Soulhouse: This start-up is betting on the wellness trend among men
Soulhouse offers massages, stretching courses and cosmetics - and is now receiving 20 million euros. The Hamburg start-up wants to use this to professionalize the market in Europe.
Benjamin Schroeter's startup, Soulhouse Studios, offers massage and bodywork services, targeting men with its "Badehosen-Booster" promise of a more toned appearance. The company has raised €20 million in funding from investors, including those from the Single Family-Offices of Schwarzkopf, Heinemann, and Völkers. Soulhouse currently operates nine studios in Germany and plans to expand to European cities, starting with Vienna and Palma de Mallorca, with a goal of over 100 studios by 2030.
The company offers various services, including massage, stretching, and facework, with prices starting at €89 for a 50-minute massage.
Written by urgent.news from Handelsblatt's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
