Sony Is Making 59% More Revenue Per PlayStation User Since PS4 Generation, Says Analyst
Sony is making 59% more money per active PlayStation user now than they were during the PS4 era, according to new data compiled by Niko Partners Director of Research and Insights Daniel Ahmad, who covers the video game market with a focus on the Asia and MENA markets. It translates to $230 more spent by the average active PlayStation user now than in 2018.
Sony is generating 59% more revenue per active PlayStation user compared to the PS4 era, according to recent data analysis by Niko Partners' Daniel Ahmad. This equates to an additional $230 spent by the average active PlayStation user in the current generation, compared to $23,580 in FY2018, now at $37,485 in FY2025. Ahmad, a video game market analyst, posted on X that Sony is experiencing a 59% increase in average annual revenue per active user from FY2018 to FY2025.
Although growth has been steady in recent years, Ahmad attributes the growth to higher PlayStation Plus tiers, increased software and DLC/MTX spending, and higher hardware prices. The report suggests that Sony does not require aggressive marketing for the PS5, as the company is making more money from its existing user base. Sony is currently facing criticism for its new physical game policy, which will discontinue disc-based game copies starting January 2028.
Meanwhile, Microsoft is offering Xbox players the option to digitize their disc-based Xbox games as they prepare for their PS5-like hybrid console/PC device.
Written by urgent.news from IGN's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
