#SHOWBIZ: PTVM urges govt-industry engagement after 'Madu Atau Racun' controversy

The Malaysian Television Producers Association (PTVM) has called for structured engagement between the government, streaming platforms, and creative industry players following the backlash surrounding the drama Madu Atau Racun. The controversy arose after scenes in the iQIYI-streamed series were deemed overly provocative and contrary to local cultural and Islamic values.

PTVM president Datuk Jurey Latiff Rosli acknowledged the government's stance on upholding religious, cultural, and societal values, but stressed that the incident should lead to constructive dialogue rather than blame. He emphasized the need for mutual understanding, clear guidelines, and ongoing communication to ensure creative freedom comes with responsibility.

The PTVM president proposed an immediate engagement session between the Communications Ministry, National Film Development Corporation (Finas), Malaysian Communications and Multimedia Commission (MCMC), Malaysian Islamic Development Department (Jakim), OTT providers, and creative associations to strike a sustainable balance between creative liberty, commercial growth, and societal responsibility.

Brief written by urgent.news from New Straits Times's own syndicated text. Machine-written — may contain errors; check the original before relying on it.