Quince’s first-ever sample sale sold out 6 hours early
A four-block line. A two-and-a-half hour wait time. And hundreds of sweaters. Quince took Modern Retail behind the scenes of its first sample sale as it ponders a larger physical presence.
On August 14-15, Quince, the digitally native lifestyle brand known for its $50 cashmere sweaters, hosted its first-ever sample sale in San Francisco. The event, spanning two and a half hours of wait time and four blocks of space, featured hundreds of towels, candles, and cashmere sweaters sourced from models or photo shoots. The sample sale marked the brand's first physical retail experience, as Quince continues to expand its presence beyond digital sales.
The brand has already held pop-ups in New York City, Los Angeles, and Toronto to showcase its full range of merchandise. With $2 billion in sales behind it, Quince is increasingly testing physical retail as a way to gauge customer demand and interact with shoppers in real life.
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