Private bank: Bankhaus Metzler gives 350-year-old brand a new coat of paint
The private bank, steeped in tradition, has completely revised its brand appearance. This is the third strategic realignment by the twelfth generation of the banking dynasty.
The Bankhaus Metzler is revamping its brand image, introducing a new olive green color scheme and a revised logo featuring a signature-style font. The changes, to be officially unveiled on Thursday, mark the first complete rebranding in the bank's 352-year history. The new look aims to reflect the bank's strategic shift towards asset management and capital market business, as led by majority owners Franz and Elena von Metzler.
The rebranding follows the bank's conversion to an AG in 2021 and the appointment of external supervisory board member Wolfgang Kirsch.
Written by urgent.news from Handelsblatt's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
