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Pangram’s Max Spero on why AI detection is harder than ‘Real or Fake’

The internet has a trust problem, and it’s not just because social media feeds are filling up with AI slop. AI-generated text and images are now making their way into job applications, product reviews, and even insurance claims, leaving platforms and users alike scrambling to figure out what’s real. A handful of startups have cropped up in the past couple of […]

The internet grapples with a trust crisis, not solely due to the deluge of AI-generated content. AI-generated text and imagery are infiltrating various domains like job applications, product reviews, and insurance claims, prompting platforms and users to hunt for the genuine. A cluster of startups, including Pangram, have emerged in recent years to provide the much-needed "trust layer" on the web.

Pangram recently secured $9 million in funding for its AI detection system and forged a partnership with Substack, which is now deploying the startup's technology to identify which of their favorite authors employ AI for writing their newsletters. Pangram has also unveiled a fresh AI image detection tool. Max Spero, co-founder and CEO of Pangram, joined TechCrunch's Equity podcast to discuss the potential of AI detection tools and where to delineate between AI-aided and AI-generated content.

Written by urgent.news from TechCrunch's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.

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