New ride-hailing platform ‘Driver’ set to enter Pakistan market

A new ride-hailing platform named 'Driver' is set to launch in Pakistan, as announced by Jazz World Enterprise Solutions in a strategic Memorandum of Understanding (MoU) with iTechnology. This platform aims to revolutionize the current ride-hailing landscape by offering services through various modes of transportation like cars, motorcycles, and rickshaws.

One of the unique features of 'Driver' is the ability for passengers and drivers to access the app without consuming mobile data. This means users can book rides, accept requests, and manage trips without needing a separate internet package for the app. The company emphasized that this feature will allow users to seamlessly interact with the platform even in areas with limited network coverage.

Under the agreement, JazzCash will play a crucial role in facilitating digital payments within the Driver ecosystem. This move is expected to streamline the payment process for both passengers and drivers, making transactions more convenient and efficient. On the other hand, iTechnology will take charge of the platform's technology, service innovation, and operational aspects. Meanwhile, Jazz will provide the necessary connectivity and digital infrastructure support to ensure smooth operation of the platform.

The ride-hailing sector in Pakistan has been growing rapidly in recent years, acting as a vital component of everyday mobility. As public transport infrastructure remains limited in many parts of the country, ride-hailing services have filled the gaps, offering convenient options to commuters. Additionally, the sector has evolved beyond traditional ride-hailing, embracing a broader "super app" model.

This expanded model now includes courier deliveries, freight transport, and grocery services, among other offerings. This diversification has created new income opportunities and solidified the ride-hailing industry's role as a crucial player in Pakistan's digital economy.