NALIP Awards Tap Parrot Analytics for Audience Demand Analysis of 2026 Honorees | Exclusive
The partnership is part of the National Association of Latino Independent Producers' ongoing study into how series, films and talent perform across platforms and markets The post NALIP Awards Tap Parrot Analytics for Audience Demand Analysis of 2026 Honorees | Exclusive appeared first on TheWrap .
The National Association of Latino Independent Producers (NALIP) has formed a collaboration with Parrot Analytics for a study on the audience demand of series, films, and talent up for honors at the 2026 NALIP Awards, according to TheWrap. The partnership aims to provide a global perspective on how the celebrated artists impact audience preferences.
NALIP Executive Director Diana Luna emphasized that Latino creators are creating their own IP and connecting with audiences worldwide. Parrot Analytics will supply audience behavior data from over 2 billion people across 100 global markets to assess the resonance of talent and storytelling in the marketplace. The judges will consider audience demand, the distribution of their work across markets, and the sustained audience engagement when making award decisions.
Parrot Analytics' VP of Partnerships, Jaime Otero, noted that their data uncovers early audience interest that the industry may overlook. The NALIP Awards will take place on October 21, with nomination announcements expected soon. The 2026 NALIP Media Summit will follow on October 22-23, focusing on the growth of the independent film and TV industry, global co-productions, and emerging distribution channels.
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