MSRTC Restricts Reels And Videos By Employees On Duty, Plans To Use Social Media For Promotion

The Maharashtra State Road Transport Corporation (MSRTC) has imposed a ban on employees creating reels and videos while on duty, particularly when driving buses. This decision was taken to prioritize passenger safety and maintain the corporation’s image. Simultaneously, MSRTC intends to leverage social media to promote its services, schemes, and public campaigns positively.

The restriction applies to drivers, conductors, and other staff who are prohibited from recording or uploading content while on duty, even if in uniform at depots, bus stations, offices, or inside ST buses. Personal content is differentiated from authorized publicity; employees can create promotional material with prior consent from the competent authority. The aim is to broaden digital outreach for the corporation through its workforce.

However, the new policy also prohibits employees from sharing confidential or internal administrative information, photographs, or videos on social media. Any violation will face disciplinary action, with officials empowered to issue show-cause notices and initiate disciplinary proceedings under MSRTC rules. This policy effectively distinguishes between unsafe or unauthorized social media activity on duty and official digital promotion, paving the way for an informal network of "ST influencers" who can highlight the corporation’s work.

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