MrBeast, whose YouTube channel recently hit 500M subs, will feature Gemini, Google Health, and the Fitbit Air in his videos as part of a multi-year Google deal (Stevie Bonifield/The Verge)
One of YouTube's biggest creators has a new deal to promote Gemini and Google Health.
YouTube's renowned creator MrBeast is set to incorporate Google's Gemini and Google Health, along with Fitbit Air, into his forthcoming videos as part of a long-term agreement with Google. This partnership will commence with a September 5th video featuring Jimmy "MrBeast" Donaldson navigating treacherous terrains such as jungles, deserts, and the Arctic, using Gemini to identify hazards, manage extreme weather, and maintain an advantage over his competitors.
Notably, MrBeast will utilize a Fitbit Air during one of his upcoming challenges and make an appearance in a Google Gemini campaign. This collaboration follows Donaldson's channel reaching a milestone of 500 million subscribers, and comes on the heels of a Bloomberg report revealing Google's practice of offering exclusive content deals to prominent creators to maintain their presence on YouTube amidst competition from platforms like Netflix.
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