MoMoFest 2026 Opens In Berekum

In Berekum, MMFL will commence the MoMoFest 2026 on September 4, 2026, leveraging music, culture, and community engagement to enable customers 'Do more with MoMo'. The two-day Revival Concert, set to take place at Golden City Park on September 4 and 5, will showcase Kweku Smoke and collaborators, and inaugurate a three-week campaign centered around the MoMo App, encompassing onboarding, cashless transactions, merchant involvement, and fraud awareness.

This activation will encompass pre-festival enrollment drives, festival-week user experiences, and post-festival follow-ups, aiming to transition customers from awareness to proficient usage of the MoMo App and other digital financial services.

MoMoFest has evolved into a nationwide stage for digital financial inclusion, reaching customers through concerts, traditional festivals, university activations, merchant engagements, and community touchpoints, making digital finance practical, visible, and relevant to daily life. Throughout this activation, both customers and merchants will witness how MoMo can streamline everyday transactions, support small enterprises, broaden access to financial services, and facilitate cashless payments.

Customer safety will be paramount, with instruction on fraud techniques, PIN security, transaction verification, and official reporting avenues, reinforcing MMFL's message that as customers engage with MoMo more, they must also do so securely.

Alfred Dowuona-Hammond, Head of Marketing at MobileMoney Fintech LTD, elucidated, "Our objective is straightforward: to assist every customer in utilizing MoMo more effectively, and doing so securely. MoMoFest offers us a direct and engaging method to demonstrate to customers how MoMo can facilitate everyday payments, business transactions, and access to additional financial services, while simultaneously fostering alertness and protection."

The 2026 edition of MoMoFest aligns with MMFL's 'Do More with MoMo' campaign, transforming entertainment, culture, and commerce into tangible avenues for adoption, inclusion, and trust.