Mitsubishi Motors unveils revived Pajero model after 7 yr hiatus
TOKYO (Kyodo) -- Mitsubishi Motors Corp. unveiled Wednesday a new Pajero, reviving the iconic model line after a seven-year hiatus and relaunching it
Mitsubishi Motors has reintroduced the popular Pajero SUV after a seven-year absence in Japan, positioning it as the company's flagship vehicle. The new model will debut first in Thailand, followed by Japan and Australia by March 2027, with plans to release it in over 100 countries by the next fiscal year. Mitsubishi Motors has sold more than 3.29 million Pajeros globally since its debut in 1982, earning a reputation for reliability in off-road conditions.
President Keisuke Kishiura emphasized the company's dedication to integrating cutting-edge technology into the revived Pajero, stating that it represents a significant technological evolution. The company sees the Pajero as a major growth driver under its medium-term business strategy until 2029, with the goal of doubling domestic sales from 2024 levels to approximately 180,000 vehicles by 2030.
Mitsubishi also plans to introduce smaller versions of the Pajero in the future. SUVs have gained worldwide popularity, with Japan's market for large SUVs expected to reach around 100,000 units in 2025, according to research firm MarkLines Co. Toyota's Land Cruiser currently holds about 40% of the market share, according to MarkLines.
Written by urgent.news from The Mainichi's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
