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Media Prima named official media partner for KL Cup 2026 pickleball tournament

KUALA LUMPUR: Media Prima Bhd has been appointed official media partner for the inaugural PPA Asia 1000 Leapmotor Kuala Lumpur Cup 2026.

Media Prima named official media partner for KL Cup 2026 pickleball tournament

Kuala Lumpur, Malaysia is set to witness the inaugural PPA Asia 1000 Leapmotor Kuala Lumpur Cup 2026, a pickleball tournament hosted by Media Prima Bhd and United Pickleball Association Asia (UPA Asia). The five-day event, from September 9 to 13, will be held at The Hood in Kuala Lumpur, making it a key stop on the 2026 Professional Pickleball Association Tour Asia calendar.

This partnership aims to bring professional pickleball to a wider audience and elevate the sport's status in mainstream Malaysian sports culture. The tournament will feature top-ranked international players, including Bolivia's Gabriel Tardio, currently at No. 2 in the men's world rankings, and China's Taipei's Chao Yi Wang at No. 11 in the women's rankings.

Local favorites such as Jimmy Liong Kai Long, Syed Uzair Sufi, and rising star Timothy Foo will also compete. To generate buzz, Media Prima will leverage its integrated media network, including television, digital platforms, and live streaming on Tonton. Tickets are available for purchase now.

Written by urgent.news from New Straits Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.

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