Lose everything, keep this: Prakhar Gupta’s formula for building YouTube business from zero, earning your first ₹1 lakh

Prakhar Gupta, a creator and podcaster, shared his insights on building a YouTube business from scratch and earning his first ₹1 lakh. According to Gupta, ambition matters more than fame, and becoming useful is key. He explained that if he had to rebuild his YouTube business without any audience or brand, he would start by becoming useful to someone who already has attention.

Gupta suggested identifying interesting ideas, packaging conversations, creating clips, and distributing content to sell services to businesses or creators. This approach would allow him to earn his first ₹1 lakh through services rather than views. Gupta also mentioned that for views, the strongest content revolves around human desires such as money, status, intimacy, relationships, health, fear, ambition, and power.

For revenue generation, business, finance, health, and aspirational audiences generally perform better due to viewers' commercial intent. Gupta emphasized that the ability to talk to people, curiosity, and the willingness to walk into unfamiliar situations are the core aspects of his identity beyond YouTube.