IKEA brings Swedish design to Daegu this month
Global home furnishings giant IKEA is expanding to southeastern Korea this month, opening its first store in Daegu — about 235 kilometers southeast of Seoul — on Sept. 17 inside the downtown Shinsegae department store near Dongdaegu Station. The roughly 1,000-square-meter store, called IKEA Shinsegae Department Store Daegu, will be IKEA Korea's largest city-center-format outlet to date and its…
International furniture retailer IKEA will launch its maiden store in Daegu, South Korea, this September 17th. Located within the Shinsegae department store in the heart of downtown Daegu, the 1,000-square-meter outlet will be IKEA Korea's largest city-center store to date and its inaugural location in the Daegu-North Gyeongsang region.
This move signifies a shift in IKEA's previous strategy of constructing large standalone stores on city outskirts towards offering showrooms, home-furnishing consultation, and space-planning services, with a focus on storage and space-saving solutions tailored to the region's apartment-heavy housing. A smaller market selling IKEA-exclusive Swedish food and snacks will also be featured. Prior to this, IKEA had operated a pop-up store for approximately ten months in the region.
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- IKEA brings Swedish design to Daegu this month koreatimes.co.kr
