“I grab Burna Boy’s phone when he goes wild on Instagram Live” – Mother

Bose Ogulu, the mother and manager of Afrobeats star Burna Boy, has shared an insight into her approach to managing her son's behavior during his Instagram Live sessions. In an interview with media personality Ebuka Obi-Uchendu on Channels TV, Ogulu discussed Burna Boy's personality and his frequent controversial moments on social media.

She revealed that she has learned to allow her son to express himself authentically, rather than trying to completely alter the qualities that make him unique. Ogulu explained that artists like Burna are complex individuals, and pulling at one aspect too strongly can lead to a complete unraveling of their public image. She noted that the emotions driving Burna's controversial behavior are also present in the traits his fans admire about him.

Consequently, she makes an effort to accommodate this genuine expression of self. During the interview, Ogulu clarified that she often intervenes by taking her son's phone away whenever he becomes too wild during his Instagram Live sessions. Burna Boy is renowned for his candid presence on social media, with his Instagram Live sessions occasionally sparking controversy due to his remarks and interactions with fans.