I Built a Link-in-Bio Platform… Then I Asked: “Why Would Anyone Come Back?”
On July 11, 2026, I started building a project inspired by link-in-bio platforms. The idea was pretty straightforward: Create a profile → customize it → add your links → share it. So I built Rizzzler. And right now, it has 11 users. Yep. 11 😂 Not exactly the kind of number you'd put on a startup pitch deck. But those 11 users actually made me think about the project in a completely different…
On July 11, 2026, I started building a project inspired by link-in-bio platforms. The idea was simple: create a profile, customize it, add your links, and share it. So I built Rizzzler, and currently, it has 11 users. While this number may not seem impressive, those 11 users led me to think about the project in a new way. I noticed that people would create their profile, then disappear, some even not checking the app for weeks.
I realized that Rizzzler, primarily a profile website, didn't have a reason for users to return after setting up their profile and sharing their link. This made me think about what else a profile could do. I wanted Rizzzler to be more than just a profile that people set up once and forget. I wanted it to actually do something. This led me to a crazy idea: what if Rizzzler could become an identity provider that developers could use?
I built my own OAuth 2.0 system and started working on the developer-side integration and documentation. Users can sign in with Rizzzler, and I've created developer documentation for integration. However, this is still in the testing phase, and I need developers to try it, break it, and report any issues. To ensure user visibility and control over their authentication activity, I also built a security dashboard.
This allows users to see where their Rizzzler account is being used and manage those connections as needed. Meanwhile, I experimented with AI-generated emails and created a system that generates funny roasts based on a profile's information. The goal is to make the email entertaining rather than a simple status update. I have implemented it, and there's a 55% chance of receiving an AI roast email daily.
While I'm not sure if users will love this feature, I see it as part of the project's evolution. In summary, Rizzzler is transforming into something different from its original intention. I started with a link-in-bio platform but have added features like OAuth 2.0 authentication, developer documentation, user security management, and AI-generated emails.
It's an experiment, and I'm enjoying the process of building something unexpected from the original idea.
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