How Thai beauty brand Sudtana's founder took family herbal remedies to Asia's luxury hotels and resorts
Inspired by the herbal wisdom passed down from her grandfather, Mew Leelahongjudha built a brand whose products are now used by prestigious hospitality names including Four Seasons, Six Senses and Soneva.
Thai beauty brand Sudtana's founder, Manusanun "Mew" Leelahongjudha, drew inspiration from the herbal knowledge passed down by her grandfather. Growing up, she had to endure homemade herbal treatments for minor skin issues, but it wasn't until years later that she recognized the value of these remedies. Today, Sudtana's products, priced from US$14 (S$18), are featured at luxury hotels and resorts across Asia, including Four Seasons Bangkok and Six Senses Samui.
The brand's founder attributes her success to blending traditional Thai herbal practices with modern scientific research and rigorous formulation. Leelahongjudha, who holds an MBA from MIT Sloan School of Management, emphasizes the importance of evidence-based ingredients and ensuring the products meet modern safety and usability standards.
The brand cooperates with organic farmers, supporting local knowledge and sustainable agriculture. For instance, Sudtana sources organic turmeric, lemongrass, and jasmine rice from a farmer in Kalasin, northeastern Thailand. During the pandemic, the company continued to support local farmers and donated supplies to lower-income families in Bangkok.
With a vision to share Thai herbal wisdom in a contemporary manner, the brand has become a beacon of wellness in the luxury hospitality industry.
Written by urgent.news from Channel News Asia's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
